Post by account_disabled on Dec 2, 2023 4:19:22 GMT
Marketing and commercial. Below are some key milestones in the initial launch phase: Initial strategic analysis and feasibility analysis Creation of the digital strategy plan Definition of the roadmap of activities and identification of KPIs Executive project and business case Technological and implementation solutions Partner and stakeholder identification Differences between B2C and B2B eCommerce It is important to note the main differences between the two eCommerce markets. First of all, in B2B we are talking about a purchasing cycle that is often long and complex . Added to this is the challenge of creating communication that is as multi-channel and cross-channel as possible.
In B2C eCommerce, managing prices is relatively simple, they are often fixed (or change country by country), and shipping the goods is easy thanks to the new offers and new methods applied by the couriers. In B2B eCommerce, the Web Development Services markets are poorly regulated and greater fiscal complexity comes into play, not to mention the price lists that often vary from customer to customer . At the same time, trade volumes are much higher and with a wider range of choice , which requires an often flexible transport and logistics solution . Currently, the increased focus on fiscal and regulatory impacts drives companies to expend many resources in controlling and monitoring these restrictions.
On the marketing side, selling often becomes more complex as the product works and interacts with other ecosystems within the company and therefore the purchase is carefully considered. Finally, the "black box" effect, in which a customer buys a product or service without any real interest but only to learn how it works or for a purely aesthetic interest is non-existent in B2B, while it is a dominant factor in B2C, just as impulse buying is non-existent. ecommerce-b2b B2B eCommerce: relationships with distributors and retailers The issue does not only concern the sales channels and the relationships that exist between individual B2B companies and their distribution network.
In B2C eCommerce, managing prices is relatively simple, they are often fixed (or change country by country), and shipping the goods is easy thanks to the new offers and new methods applied by the couriers. In B2B eCommerce, the Web Development Services markets are poorly regulated and greater fiscal complexity comes into play, not to mention the price lists that often vary from customer to customer . At the same time, trade volumes are much higher and with a wider range of choice , which requires an often flexible transport and logistics solution . Currently, the increased focus on fiscal and regulatory impacts drives companies to expend many resources in controlling and monitoring these restrictions.
On the marketing side, selling often becomes more complex as the product works and interacts with other ecosystems within the company and therefore the purchase is carefully considered. Finally, the "black box" effect, in which a customer buys a product or service without any real interest but only to learn how it works or for a purely aesthetic interest is non-existent in B2B, while it is a dominant factor in B2C, just as impulse buying is non-existent. ecommerce-b2b B2B eCommerce: relationships with distributors and retailers The issue does not only concern the sales channels and the relationships that exist between individual B2B companies and their distribution network.