Post by account_disabled on Dec 4, 2023 6:39:38 GMT
Publication date :November 15, 2018 Flipboard Reddit Pinterest WhatsApp E-mail According to a recent study, three-quarters of consumers would stop engaging with a brand following a data hack and half of them would refuse to subscribe to a service that had recently been hacked... Ping Identity, a specialist in identity-based security, announces the results of its global survey entitled.
Attitudes and Behaviors in the Age of Hacking " which reveals consumers' feelings and behaviors around security and towards victim brands data hacks. Ping surveyed more than 3,000 people in theCountry Email List US, UK, France and Germany to find out what they want from brands when it comes to protecting their personal data. Consumers no longer compromise with their data.
The survey highlights that following a hack, many consumers radically change the way they protect their personal data and their relationships with impacted brands: – 78% of respondents would stop engaging with a brand online and more than a third (36%) would end their relationship if the brand was hacked. – Nearly half of respondents (49%) would not sign up for or use an online service or application if they recently experienced a data breach . – Nearly half of respondents (47%) have changed the way they secure their personal data following recent attacks , and more than half (54%) are more concerned about protecting their personal data. their personal data than a year ago.
Attitudes and Behaviors in the Age of Hacking " which reveals consumers' feelings and behaviors around security and towards victim brands data hacks. Ping surveyed more than 3,000 people in theCountry Email List US, UK, France and Germany to find out what they want from brands when it comes to protecting their personal data. Consumers no longer compromise with their data.
The survey highlights that following a hack, many consumers radically change the way they protect their personal data and their relationships with impacted brands: – 78% of respondents would stop engaging with a brand online and more than a third (36%) would end their relationship if the brand was hacked. – Nearly half of respondents (49%) would not sign up for or use an online service or application if they recently experienced a data breach . – Nearly half of respondents (47%) have changed the way they secure their personal data following recent attacks , and more than half (54%) are more concerned about protecting their personal data. their personal data than a year ago.